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I am definitely a fan of WordPress, that goes without saying. I use it myself to run my business, to engage with customers and to tell you about my brand and my message. I hope to illustrate to my readers, and especially to those who attend my WordPress boot camp classes, the many ways you can use WordPress to achieve your desired business results.
What is WordPress:
Wordpress is most commonly known as a blogging website because it started as a platform for blogs. Its been around for 10 years now and has fast become what it is now known as, a content management system (CMS). This CMS framework is now a place to build blogs and fully customizable, engaging websites. WordPress is one of the most popular platforms available for building a web site, but that’s not the best part!
The best part is:
—–it is created, managed and controlled by YOU!
—–it is extremely cost effective
—–there are 2 choices when creating a site on WordPress (free or paid…paid has more features)
There are many benefits to creating a paid website on WordPress, but even if you pay to set up your site with WordPress, it is still the most cost effective way to develop a website!
Why Use WordPress
First and foremost I say YES to WordPress because you can have a live vibrant site up and running quickly, without paying heavy web development cost or trusting someone else to bring our vision to life. If as a small business owner or full time employer/employee you can create and control the way your brand is represented on the web, than WHY hand all that control over to someone else and pay a high ticket price? People also often assume to create a website you will have to know and understand how to write and use code (html). Not with WordPress. All of that is already done for you in the background. As a user, you just shop around on WordPress for the templates, features, add-ons etc. that make your site the best and turn them on! It really just takes a few clicks to install most things. Its also very user friendly with lots of customer service and intuitive instructions built in.
OK, so how can you enhance your career or business with WordPress you ask? Well here’s how I see it:
1. You can use WordPress to showcase your knowledge and area of expertise
2. You can use it to demonstrate your qualifications in a job search
3. You can use WordPress to start a web based business
4. You can use WordPress to educate others, etc. etc.
Want to know more? Want to see this for yourself? Aspire2Higher is holding several WordPress Career Boot Camps in the coming months! The first one ( for those in the Philadelphia area) is Thursday June 27th at 5:00 at the Philadelphia Center for Arts & Technology (PCAT Center). This will be a 2 hour interactive seminar.
By the end of the course, your website will go live on the web!
(Anyone outside of Philadelphia interested A2H can offer the same course via Google+, Skype, a GoToMeeting webinar, etc. please email firstname.lastname@example.org)